How A Heritage Beauty Brand Embraces Sustainability

At Periwrap, we work with clients from a diverse range of industries to develop custom packaging that fits each business’ unique needs. In the following case study, we share how we helped a heritage beauty brand elevate their unboxing experience with sustainable, branded packaging that aligned with their natural product ethos and growing fulfillment needs. 

A heritage skincare company known for its apothecary roots and clean formulas was growing fast — and so was its shipping volume. With e-commerce orders increasing and customers expecting thoughtful, sustainable packaging, the brand faced a familiar challenge: how to protect delicate items in transit without compromising its eco-conscious identity or slowing down fulfillment. 

The team had already begun making eco-friendly choices: dissolvable cornstarch peanuts for void fill, kraft-colored boxes that matched the brand’s natural identity, and paper-based alternatives to plastic wrap. But as their order volume grew, so did the need for materials that could integrate smoothly with automated fulfillment equipment. They weren’t just trying to reduce plastic — they were scaling a business. 

We worked closely with their team to build a ship-ready solution that felt as premium as their products. Our recyclable honeycomb wrap and padded paper provided protection without plastic, while being fast and easy to use on the packing line. The custom boxes were designed to look clean and natural, but also to work efficiently with automated workflows — a must-have for any business experiencing rapid growth. 

The result? Faster fulfillment, reduced packaging waste, and a consistent customer experience that reflected the brand’s values from first click to doorstep. With sustainable materials, automation-compatible pack-outs, and a polished presentation, the brand has continued to grow with Periwrap as a long-term partner.